Mason Franklin

Mason Franklin is an accomplished marketing professional with extensive experience in strategy and communications planning across various prestigious agencies. Currently serving as EVP, Managing Partner, Strategy at UM Worldwide since January 2018, Mason leads strategic initiatives for American Express. Prior roles include Managing Partner, Executive Director of Strategy and Communications Planning at MEC, where Mason directed a team focused on consumer insights and engagement strategies, and Senior Vice President, Executive Planning Director at Leo Burnett Worldwide, responsible for strategic planning for the GMC account. Earlier experience encompasses managing communication strategies at Lowe Worldwide and leading media research at Starcom Mediavest Group. Mason's career began at DMB&B as Senior Vice President, Director of Account Planning, overseeing comprehensive account strategy. Mason holds a BA in Communication from the University of Michigan.