Alyssa Difrancesco

Alyssa DiFrancesco is a seasoned marketing professional currently serving as the Director of Integrated Media at Underscore Marketing since July 2023. Previously, Alyssa held various roles at EMX by Big Village, progressing from Strategic Planning, Associate Director to Senior Strategic Planner, Supervisor from September 2019 to November 2022. Earlier experience includes positions at Carat USA as an Associate in Digital Planning & Activation, and at Silverlight Digital as an Assistant Media Planner and Marketing Intern. Alyssa's early career also featured roles in content creation and social media marketing at Spoon University and as a Style Guru Writer for CollegeFashionista, along with an editorial internship at Centre County Gazette. Alyssa earned a Bachelor's degree in Journalism from Penn State University in 2016.