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Filipa Guimaraes

Startup Mentor at Unicorn Factory Lisboa

Filipa Guimaraes is an experienced marketing and business professional with a notable career spanning over 18 years. Filipa currently serves as Marketing Director Europe at Emma – The Sleep Company and also holds positions as Head of Southern Europe and Co-Founder of IBERIA. Additionally, Filipa acts as a Startup Mentor at Unicorn Factory Lisboa. Prior experiences include roles at Haufe Group as Digital Business Manager, Uniplaces as Head of Sales/Bookings for the European market, and Co-Founder of Goodmorning Portugal. Filipa has successfully led multiple teams and strategic projects across various organizations, consistently exceeding targets and driving growth. Filipa possesses a strong educational background in social and organizational psychology, consumer psychology, and financial management, complemented by expertise in neurolinguistic programming and coaching.

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