Don Julien

Campaign Manager at Unified

Don Julien has a diverse work experience spanning various industries. Don is currently working as a Digital Campaign Manager at Unified, where they build campaigns on platforms like Facebook, Instagram, Snapchat, TikTok, Groundtruth, and Xandr. Don collaborates with local and large brands such as Alaska Airlines, McDonald's, and Dairy Queen, and communicates with clients regarding creative updates, targeting changes, and reports. Prior to this role, Don worked as a Digital Campaign Coordinator at Unified, where they built and optimized display and OTT campaigns on Xandr and Groundtruth and provided quality assurance for campaigns.

Before joining Unified, Don worked as a Digital Strategist, where they set up campaigns and targeted audiences using Facebook Ad Manager and built new paid search campaigns on Google Ads. Don ensured proper account structure, organization of ad groups, keyword match types, negative keywords, device segmentation, and ad extensions.

Don also has experience in recruitment, having worked as a Recruiter at The TemPositions Group of Companies. In this role, they collaborated with the marketing department to produce promotional media and content for marketing campaigns, and managed on-boarding, scheduling, compliance, payroll, and HR administrative duties for 240 employees.

Earlier in their career, Don held positions as an Administrative Assistant at Medical Consultants Network, a Digital Intern at Amplify Education, Inc., a Production Intern at Jigsaw Productions, and a Reporting Intern at Larchmont Mamaroneck Community Television.

Don Julien holds a Bachelor's Degree in Media Studies with a minor in Journalism from Hunter College, which was obtained in 2014. Additionally, they have obtained two certifications from Google. In September 2020, they obtained the Google Analytics Individual Qualification Certification, and in August 2020, they obtained the Google Ads Search Certification.

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