Carlyn Smith

Carlyn Smith is an experienced professional in the ecommerce and consumer goods sectors, currently serving as the Ecommerce Manager at Unilever South Africa since January 2011. In this role, Carlyn has localized global ecommerce strategies, developed online strategies with omnichannel and pureplay retailers, and focused on enhancing brand experiences. Prior positions at Unilever included roles in Homecare, Global eCommerce strategy, Face Care category operations, and Hair Care as an Assistant Category Manager. Additionally, from November 2020 to December 2023, Carlyn held the position of Head of eCommerce for Sub-Saharan Africa at Pernod Ricard. Educational credentials include a Bachelor’s Degree in Accounting & Finance from Rhodes University and a high school diploma in Business/Commerce from Stirling High School.