David Frish

David Frish is an experienced professional in consumer insights and marketing innovation, currently serving as the CiiC Insights and Innovation Lead for North America at Unilever since September 2014. In this role, David leads a team focused on shopper and retailer initiatives while identifying forward-thinking retail solutions. Previous positions at Unilever include roles in Consumer & Market Insights where David developed groundbreaking methodologies and provided strategic guidance on key business decisions for iconic brands like Klondike and Breyers. Prior to Unilever, David held multiple positions at Perception Research Services, where responsibilities ranged from leading custom global consumer research to providing actionable insights for CPG clients. David holds a BS in Marketing from Miami University and has studied at Richmond, The American International University in London.