Luciana Russo

Luciana Russo is an experienced marketing professional currently serving as Coordenadora de Marketing at Unimed Fortaleza since November 2022, where responsibilities include developing and implementing brand marketing strategies, online and offline campaigns, sponsorship activities, and event organization. Prior to this role, Luciana spent over six years at Shopping RioMar Kennedy as Coordenadora de Marketing, focusing on public campaigns and media planning. Earlier experience includes serving as Gerente de Marketing at Dafonte Veículos and positions in commercial and administrative assistance, as well as marketing internship roles. Luciana's educational background includes an MBA in Branding and Digital Marketing from Centro Universitário Belas Artes de São Paulo and an MBA in Business Management from FGV - Fundação Getulio Vargas, among other qualifications in marketing and advertising.