Glenn Hollister

Glenn Hollister is the Vice President of Sales Strategy & Effectiveness at United Airlines, responsible for overseeing the company's B2B strategy and go-to-market capabilities while leading multiple teams, including B2B marketing, sales operations, and customer service. In addition, Glenn serves as a board member at Airlines Reporting Corporation and has contributed opinion articles on the airline industry to Forbes. Previously, Glenn was a Partner at ZS Associates, where expertise in the B2B travel market, sales, marketing, and revenue management was applied, along with P&L management for the Travel practice. Early career experience includes roles as a Senior Engineer at Varco and as a Military Intelligence Officer in the US Army. Educational credentials include a Master of Engineering Management and an MBA in Marketing from Northwestern University, as well as a Bachelor of Science in Electrical Engineering from the United States Military Academy at West Point.