Chinyelu Adum

Chinyelu Adum is an accomplished professional in SEO and digital strategy, currently serving as the Team Lead for SEO & Digital Strategy at UBA Group since May 2021. In this role, Chinyelu is responsible for planning, implementing, and managing the overall SEO strategy for UBA Group and its subsidiaries across 20 African countries, as well as international markets such as the USA, UK, France, and the UAE. Previously, Chinyelu has held various positions, including Search Engine Optimization Specialist, Lifestyle & Relationship Blogger, and SEO Manager at Olist Nigeria, where significant achievements included driving targeted traffic by over 70% and achieving over 1 million monthly active users. With a background that also includes roles at GTBank, Konga Online Shopping Ltd, and Drug Index Nigeria Limited, Chinyelu combines extensive experience in SEO, digital marketing, and customer experience with a Bachelor of Technology in Industrial Microbiology.