Florence McIlwaine

Florence Mcilwaine is an experienced communications and brand strategy professional with a diverse background in retail and product development. Currently serving as the External Communications Senior Manager at UNFI since January 2023, Florence develops strategic communication plans targeting an audience of over 30,000. As the Head of Brand Strategy at Arm of Casso, Florence has successfully driven $40K in revenue through innovative business development strategies and managed a team of interns. Previous roles include Product Development Merchant at ACCENT DECOR, Inc., where Florence improved pricing strategies for over 5,000 products, and Global Operations Manager at The Home Depot, overseeing a $1B+ portfolio. Florence's career also includes significant contributions at companies like Hidden Intimates, LISA TODD, Anthropologie, and experience in both design and merchandising capacities. Florence holds a Bachelor’s Degree in Retail-Fashion Merchandise from the University of Wisconsin-Madison, complemented by education at the University of Westminster.