Melissa Koehler

Melissa Koehler is an accomplished marketing professional with extensive experience in leadership roles across various organizations. As the Director of Marketing Projects at United Way of Metropolitan Dallas since April 2022, Melissa manages marketing strategy and deliverables for multiple initiatives and events. Previously, Melissa served as Owner/President of M by M, Inc., a full-service marketing and consulting agency since July 2012. At the American Airlines Center, Melissa held the position of Director of Marketing from November 2014 to April 2022, where marketing strategies contributed to the venue's high ranking in ticket sales. Experience also includes roles as Director of Marketing & Communications at Mendelson Entertainment Group, Marketing Manager for The Wiggles Live USA, and Group Marketing Manager at American Airlines Center. Melissa's career began as an Account Manager at Elmore Public Relations. Melissa holds a Bachelor of Arts in Mass Communications from Louisiana State University.