Giancarlo Sampietro

Giancarlo Sampietro is a respected figure in the fields of business innovation and digital creativity, currently serving as the Chief Business & Innovation Officer at Uniting Group since October 2019. In addition, Giancarlo founded and leads KIWI, a company focused on disruptive digital creativity, and FLU, a full-service agency specializing in influencer marketing with a data-driven approach. Previous experience includes roles as an angel investor and advisor for TERMO, a Greentech company, and as a co-founder and board member of ZORO.ai, one of Italy's pioneering chatbot agencies. Giancarlo also contributed as a board advisor for Sendabox.it, a startup focused on smart logistics.