Alan G. Locher has a comprehensive work experience in various roles and industries. Alan G. is currently serving as the Vice President Sales at Truescope since January 2022. Truescope is a company that provides real-time information from social, online, and mainstream media to help businesses make informed communications decisions.
Prior to Truescope, Alan Locher founded and served as the CEO of The Locher Room Inc in April 2020. The company launched a YouTube interview talk show featuring daytime and primetime talent, aiming to create a sense of community during a time of disconnection.
From November 2010 to March 2020, Alan Locher worked as the Senior Director of Public Relations, Marketing, and Sales at ON LOCATION TOURS. In this role, they were responsible for the company's publicity efforts and securing press coverage in prominent media outlets. Alan G. also managed B2C, B2B, and group sales, ensuring the efficient operation of tours.
Before that, Alan Locher served as the Director of Public Relations at Procter & Gamble Productions, Inc. / TeleNext Media, Inc. from 1997 to 2009. Alan G. led publicity and promotional efforts for two CBS daytime dramas, utilizing social media platforms to increase exposure and engage with viewers.
Alan Locher's career began as a Senior Account Executive at Rubenstein Public Relations in 1996, where they designed and implemented publicity campaigns for various clients.
From 1989 to 1996, they worked at Walt Disney Pictures / Touchstone Pictures / Hollywood Pictures as a Senior Publicist. Alan G. managed national and New York-based publicity for films, coordinated press coverage for premieres, and led a team in organizing TV coverage for a major event.
Overall, Alan G. Locher has extensive experience in sales, public relations, marketing, and media communications across different industries and has held leadership positions in notable companies.
Alan G. Locher obtained a Bachelor of Arts degree in Communications from Fairleigh Dickinson University, where they studied from 1984 to 1988. In addition to their formal education, they have also obtained certifications in Google Analytics Essential Training, Jodi Glickman on Pitching Yourself, and SEO for Social Media from LinkedIn. Alan G. Locher completed these certifications in 2020 and 2021, further enhancing their skills in the field.
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