Yücel Çilingir

Yücel Çilingir has a diverse work experience spanning over 15 years. Yücel is currently serving as the Head of Digital Insights & Analytics at UM | Universal McCann GmbH. In this role, they led the development of an innovative dashboard that tracks and monitors online media budgets and key performance indicators across various regions.

Prior to their current position, Yücel worked as the Digital Strategy & Insight Director at Ingage Dijital Pazarlama A.Ş., where they built a comprehensive dashboard in Turkey and the Middle East to gain insights and take actions based on online and offline media budgets and metrics. Yücel also increased department revenue by over 200% in the first year and 250% in the second year.

Yücel's previous experience includes working as a Digital Account Manager at Zer Merkezi Hizmetler ve Ticaret A.Ş., where they improved website performance and generated a significant increase in online sales revenue. Yücel also managed digital media strategies for well-known brands and worked closely with offline agencies and CRM teams to analyze campaign outcomes.

Before that, Yücel held positions at UM Worldwide as a Digital Manager and at Mindshare as a Senior Digital Media Planner. Yücel also worked as a Digital Account Executive at OgilvyOne and gained valuable experience as a Marketing Intern at Microsoft.

Yücel Çilingir began their career as a Marketing Intern at Smartpro, where they focused on informing IT managers and conducting research on development approaches in the informatics sector in Turkey.

Overall, Yücel Çilingir has extensive experience in digital insights, analytics, media strategies, and performance optimization. Yücel has demonstrated strong leadership skills and a track record of achieving significant results in their roles.

Yücel Çilingir obtained a Bachelor's degree in Marketing and Innovation Management from Bilkent University, where they studied from 2005 to 2010. In addition, they have obtained various certifications including Advanced Consumer Behavior from LinkedIn, and Google certifications in Shopping Ads, Video Ads, Display Ads, and Search Ads, all obtained in 2020.