Adam Granite

Prior to joining Universal as EVP of Market Development, Granite spent 21 years at Sony Music Entertainment.

In 2011, he became President, Northern & Eastern Europe and Africa for Sony and, post-2014, was responsible for both Sony’s operations and licensed operations across those territories.

Granite was also a key member of Sony Music’s International Executive Management team, where he led digital strategy, A&R, marketing, brands, market segmentation & consumer insights, and international sales & distribution deals.

Prior to 2011, he was Executive Vice President, Sony Music International and also spent a stint as GM of Epic Records.