Amanda Liu

Amanda Liu is an accomplished marketing professional with extensive experience in franchise marketing and brand communications, particularly within the FMCG and luxury goods sectors. Currently serving as Franchise Marketing Manager at Universal Pictures International Entertainment since January 2022, Amanda has previously held key positions including Communication Manager at 西安杨森制药有限公司, Account Director at FleishmanHillard, and Senior Manager at Burson-Marsteller. With a strong background in marketing for diverse industries, Amanda also specialized in the marketing of luxury goods as Marketing Manager for China & East Asia at Rovio Entertainment Ltd. Amanda Liu holds a Bachelor’s degree in Management and a Dual B.A. in English Literature from Beijing Foreign Studies University.