Ben Makarenko

Ben Makarenko has a diverse work experience in the field of marketing and event management. Ben is currently working as the Vice President of Marketing at Universal Tennis since December 2020.

Prior to this, Ben worked at Tennis Canada for several years in various roles. From October 2018 to December 2020, they served as the Director of Marketing & Digital Innovation, where they developed and implemented strategic plans for omni-channel engagement, agile delivery, and analytics. Ben also led marketing initiatives for Tennis Canada, Rogers Cup, Coupe Rogers, and the Davis Cup & Fed Cup Teams.

Before their role as Director, Ben worked as the Director of Event Marketing at Tennis Canada from November 2015 to December 2020. During this time, they led projects such as the Rogers Cup/Coupe Rogers App, which garnered significant downloads and rankings in the sports app category. Ben also successfully negotiated a partnership with Cirque Du Soleil to enhance the live performances at Rogers Cup Toronto.

Prior to these roles, Ben held the position of Manager of Marketing & Operations at Tennis Canada from September 2009 to November 2015. In this role, they developed sales and brand awareness materials, planned advertising campaigns, and managed marketing expenditures for various events.

Ben began their career at Tennis Canada as a Marketing & Promotions Coordinator from January 2007 to September 2009.

Overall, Ben Makarenko has a strong background in marketing, event management, and digital innovation, with extensive experience in the tennis industry.

Ben Makarenko attended McMaster University from 2002 to 2006, where they earned a Bachelor of Arts Honours degree in History.