James Nance has a diverse work experience in the field of marketing and game operations in the sports industry. James currently holds the position of Director of Marketing and Game Operations at the University of North Carolina at Greensboro since August 2021, prior to which they served as the Assistant Director of Marketing from August 2019. Before joining UNCG, James worked at Liberty University from May 2017 to May 2019, where they held the role of Fan Experience and Promotions Assistant. During their time at Liberty, they successfully managed various responsibilities including overseeing branding, managing social media accounts, and increasing memberships and revenue for the Flames Kids Club. James also gained experience as a Marketing Coordinator at Wake Forest University from June 2015 to May 2017. James started their career as a Marketing Assistant and Student Catamount Club Board Member at Western Carolina University from August 2012 to December 2016.
James Nance completed a Master's degree in Sports Marketing and Media from Liberty University from 2017 to 2019. Prior to that, they attended Western Carolina University from 2012 to 2016, where they double majored in Sport Management and Marketing.
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