Katie MacInnes

Katie MacInnes has a diverse work experience in marketing and communications roles. Katie served as the Director of Enrollment Communications at the University of North Carolina at Greensboro starting from July 2019. Prior to that, they were the Associate Director of New Student Marketing at the same university from July 2016 to July 2019, where they led various marketing initiatives and implemented a cost-saving mail fulfillment process.

Before their role at the University of North Carolina, Katie worked as a Group Account Supervisor at Pace Communications from June 2014 to July 2016. There, they managed client relationships and oversaw digital and content programs for prestigious accounts. Katie also supervised junior account team members.

Katie also has experience as an Account Manager at North Star Marketing-Communications from August 2013 to June 2014. Katie worked as the Marketing Assistant Director of Enrollment and Recruitment at the University of North Florida from September 2009 to August 2013, where they led marketing efforts to recruit students and implemented cost-saving strategies. Katie also served as a Marketing Coordinator for Admissions at the same university from September 2007 to September 2009.

In addition, Katie worked as an Account Executive at SwisherBurgos from September 2006 to September 2007, managing client relations and campaign development for the agency's largest client. Katie also had experience as an Account Executive in Brand Marketing, Events, and Resorts at Universal Orlando from December 2003 to June 2006, where they handled project management and learned about brand messaging within a large corporation.

Katie MacInnes earned a Bachelor of Science degree in Advertising from the University of Florida in 2003. Later, they pursued a Master of Science degree in Integrated Marketing Communications from West Virginia University, completing it in 2013.