Elvir Hasedzic

Elvir Hasedzic is a seasoned professional with extensive experience in project management and user experience design within the automotive and aerospace sectors. Currently serving as Senior Project Manager at the University of Nottingham, Elvir leads complex, high-budget projects focused on engineering development in the Power Electronics and Machines Centre. Previously, Elvir held key positions at Group Lotus, including Director of User Research, where responsibilities encompassed delivering premium user experience systems for electric vehicles. Elvir's tenure at Jaguar Land Rover included roles such as Research Lead Engineer and HMI Project Engineer, managing teams and overseeing projects related to infotainment and human-machine interface systems. Educational credentials include an MSc in Display Technology from the University of Dundee and a BEng (Hons) in Electronic and Computer Engineering from the University of Nottingham.