Valentina Bonacina

Valentina Bonacina is an experienced marketing professional currently serving as the Brand Business Leader for LA ROCHE-POSAY at L'Oréal since June 2024, overseeing integrated marketing and digital strategies for multiple product categories. Valentina has held various academic positions as a Guest Lecturer at both Université de Fribourg and Università degli Studi di Pavia, where contributions have included topics ranging from consumer journeys to case histories of renowned brands. Prior to the current role, Valentina worked as an Associate Marketing Manager at Mattel, where responsibilities included managing a portfolio of toy brands, and held various positions at L'Oréal, including Marketing Manager and Senior Product Manager, focusing on media campaigns, product launches, and brand strategy. Valentina's career began at Hearst and Ferrero, where essential marketing and project management skills were developed across different sectors. Academic credentials include Master's Degrees from Université de Fribourg and Università di Pavia, and a Bachelor's degree in Management from Università di Pavia.