Jimena Baez Villavicencio

Jimena Baez Villavicencio is a seasoned marketing professional with extensive experience in the media and advertising industries. Currently serving as Director of Partner Solutions at TelevisaUnivision since June 2024, Jimena oversees the execution of 360 Audio Network advertising campaigns and collaborates with various departments to ensure strategic planning and successful implementation. Prior to this role, Jimena held the position of Director of Engagement at Univision Communications Inc., where responsibilities included managing campaign concepts across multiple audio platforms. Jimena's notable previous experience includes roles at The Walt Disney Company, V-Me Media, and DIRECTV, demonstrating a strong ability to develop multicultural marketing solutions, drive brand recognition, and optimize campaign effectiveness. Jimena holds a BS in Integrated Marketing Strategy from St. John's University and furthered education in Communication Skills at NYU.