Ines Richter

Ines Richter is an experienced brand strategist and consultant with a diverse background in innovation, design research, and consumer insights. Currently working as a freelancer at a Brand and Research Consultancy since May 2014, Ines has led various projects across multiple industries, including semiotic analysis for beauty brands, brand identity development for FMCG products, and target group explorations for a global airplane manufacturer. Ines also contributes as a member of UP THERE, EVERYWHERE and serves as a Co-Concept Developer, Editor, and Translator at Signature Places Services SPS GmbH. Previous roles include Client Service & Strategy Director at Lothar Böhm GmbH and Senior Brand Strategist at STURM und DRANG GmbH, demonstrating expertise in beauty, insurance, pharma, and FMCG sectors. Ines holds an MBA in International Business and Marketing from The University of Georgia.