Michelle Abreu

Michelle Abreu serves as an Account Director at UP THERE, EVERYWHERE, a pioneering global cloud-based agency, since February 2018, focusing on the marketing needs of clients in the biotech and life sciences sectors. Prior to this role, Michelle was a Sales Manager at Instinctive, collaborating with major brands to deliver branded content in a safe environment, and held positions as Senior Account Executive and Account Executive at Yieldmo, targeting mobile users and enhancing advertising strategies. Michelle is also the founder of Lead or Lose™ and Energatix Studio™, both ventures centered on developing engaging mobile applications and games. Earlier experience includes working as an Administrative Executive at gyro, a noted B2B agency, and academic credentials feature a Certificate in Leadership & Business from Columbia Business School and a Master of Arts in Media Ecology from New York University, among other qualifications.