Jessica Houghton Acim

Jessica Houghton CMktr ACIM is a seasoned marketing professional with extensive experience in product marketing across various sectors. Currently serving as a Senior Product Marketing Manager at Upland Software, Jessica leads go-to-market strategies for mobile and email products, focusing on refining target market insights and developing effective messaging. Previously, as a Product Marketing Manager at Applaud, Jessica oversaw the go-to-market strategy for the Employee Experience Platform across EMEA and NA. Jessica's experience at Esri UK includes managing product marketing for multiple software products globally, while also contributing as a program lead for Spatial Data Science campaigns and as a GIS consultant. Early career highlights include a research internship at Microsoft. Jessica possesses a Diploma in Professional Marketing from CIM and a Bachelor's degree in Human Geography from Queen Mary University of London.