Rachel Smith

Rachel Smith is an experienced marketing professional with a strong background in customer advocacy and marketing strategy. Currently serving as Customer Marketing & Advocacy Manager at Upland Software since February 2024, Rachel previously held the position of Advocacy Marketing Manager at TIBCO Software Inc., where significant achievements included exceeding key objectives for an online peer review program and boosting brand market leadership by 230%. With earlier roles at Bomgar Corporation, ONE2 Conferences, and other organizations, Rachel has demonstrated expertise in customer engagement, strategic communications, and event management. Rachel holds a degree in Marketing & International Business, with a focus on Digital Marketing and German, from The University of Georgia.