Lidia Barbuti

Lidia Barbuti is a seasoned marketing and communications professional with extensive experience in directing strategies to enhance brand awareness and ensure effective communication across diverse audiences. Currently serving as the Senior Marketing and Communications Manager at upReach since December 2020, Lidia has successfully led PR initiatives, significantly boosting media coverage and overseeing a comprehensive rebranding project. Prior roles include freelance content writing at YourTour and a Senior Marketing Executive position at Accord Marketing, where Lidia developed and implemented impactful social media strategies and content campaigns. Lidia's career began with a PR internship at TVC Group and includes tutoring experience at Explore Learning, complemented by a Bachelor of Arts degree in English Language and Literature from King's College London.