HC

Hoon Choi

Vice president, AI business development at Upstage

Hoon Choi has extensive experience in various roles related to business development, digitalization, and marketing. Hoon currently holds the position of Vice President of AI Business Development at Upstage since May 2021. Prior to this, they worked as a Manager at Kakao Enterprise from January 2020 to May 2021, where they focused on digitalizing and optimizing clients' businesses using AI-based technology and B2B platform services.

Before joining Kakao Enterprise, Hoon Choi served as a Manager at Metanet Global from February 2017 to December 2019. In this role, they led multiple projects for global premium automotive brands, providing guidance and coaching on holistic marketing strategies, including website development, social media, online ads, push marketing, and SEO. Hoon'scontributions resulted in a significant increase in vehicle purchases through online marketing efforts.

Hoon also worked as an Assistant Manager at Hyundai Motor Company from December 2016 to February 2017, and prior to that, gained seven years of experience as a Consultant at IBM Global Business Services. At IBM, they specialized in digital marketing consulting for industries such as electronics, automotive, retail, and finance. Hoon developed digital marketing strategies and built customer-oriented business models for global companies like Samsung Electronics and Hyundai Kia Motor Company.

Overall, Hoon Choi's work experience reflects their expertise in digitalization, business development, and marketing, particularly in the areas of AI technology, B2B platform services, and holistic marketing strategies.

Hoon Choi attended Chung-Ang University from 2003 to 2011 and obtained a Bachelor of Arts (BA) degree in English Language and Literature.

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