Greg Madsen

Vice President, Multiplatform Distribution & Strategy at UPtv

Greg Madsen has a strong background in the media industry, with experience in various roles and companies. Greg began their career in 2000 at Turner Broadcasting as an Account Manager, where they worked until 2002. Following that, they joined HBO as an Account Manager from 2002 to 2006. In 2007, they joined Gospel Music Channel as a Director of Affiliate Sales, and remained in this role until 2010. In 2011, they started working at UP TV, first as a Vice President of Content Distribution and Marketing, and later taking on additional responsibilities as the Managing Director of UP Faith & Family. In their current role since 2019, they are responsible for overseeing and managing the distribution and monetization of the company's services and content across various platforms. Throughout their career, Greg has demonstrated expertise in negotiating carriage agreements, managing key national accounts, and developing strategies to grow revenue and increase distribution.

Greg Madsen attended the University of Florida from 1993 to 1997, where they obtained a Bachelor of Science in Business Administration (BSBA) with a focus on Marketing.

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