Alex Perimant

Alex Perimant has a diverse range of work experience in marketing and communications roles. Starting in 2007, Alex worked as a Corporate Communications & Internal Communications Manager at Petro Rabigh. They then moved on to become the Head of Corporate Communications at EQUATE Petrochemical Company in 2008. In 2009, Alex joined Wataniya Telecom as the Head of Branding & Innovation, where they were acknowledged as the Best Telco Brand of Asia 2010 and served as a responsible manager for brand initiatives. From 2012 to 2013, Alex held the position of Director of Brand Marketing & Experience at Saudi Telecom Company, providing thought leadership and developing brand experience touch points. They then became the Director of Marketing Communications at Wiko Italia for a brief period in 2013. Later in 2013, Alex took on the role of Senior Director, Strategic Branding & Marketing Communications at the Abu Dhabi General Secretariat of the Executive Council, where they focused on repositioning the Abu Dhabi Strategic Plan 2022. From 2014 to 2017, Alex worked at ALDAR Properties PJSC as the Regional Marketing Operations Manager and Creative Manager, where they played a key role in repositioning the YAS Island & Shopping Mall brand. In 2018, Alex held the position of Marketing Director at Ascential, where they repositioned and rebranded the nationwide CIO forums in the UK. They also worked as the Director Marketing Communications at HAUS Property Management, leading a team and transforming the businesses under the Haus Family of companies. Most recently, Alex joined Urbantz in 2021 as the Senior Director of Corporate Marketing & Brand.

Alex Perimant completed a Bachelor of Business Administration (BBA) degree in Marketing/Marketing Management, General from Bucks New University from 1997 to 2000. Later, from 2003 to 2004, Alex pursued a Master's degree in Marketing/Marketing Management, General from the same university.