Luis Ducoing

Luis Ducoing is an accomplished marketing professional with extensive experience in managing marketing strategies and campaigns across various sectors. Currently serving as Marketing Manager at USG LATAM since February 2018, Luis has successfully developed innovative marketing plans to enhance brand awareness for USG TABLAROCA® and USG DUROCK®. Previously, as Trade Marketing Manager at USG LATAM, Luis executed a comprehensive Trade Marketing Plan that improved brand visibility and customer experience through promotional activities and corporate events. Prior roles include Project Manager at IBM, Account Manager at WPP, Brand Manager for Sheaffer at BIC, and Senior Assistant Brand Manager at PepsiCo. Luis holds a Bachelor's degree in Industrial and Systems Engineering from Tecnológico de Monterrey, obtained in 2008.