Michiel van Deursen

Michiel van Deursen is an accomplished entrepreneur and leader with extensive experience in the plant-based and sustainability sectors. As the Founder of Capital V, Michiel aims to revolutionize consumer behavior by eliminating the need for animal products. Michiel also serves as Chairman of the Board for Capital V Foundation, focusing on animal welfare and the reduction of animal exploitation, and holds a position as Board Member of the Animal Labour Union, advocating for animals as sentient beings. Additionally, Michiel is involved with Kale United, Vevolution, Blue Horizon Corporation, and Upbeat Ventures Ltd, fostering innovation and investment in plant-based businesses. Michiel's expertise is recognized through roles as Expert & Jury Member for the European Innovation Council and Investment Advisor for the Material Innovation Initiative, further contributing to the advancement of sustainable materials. Michiel van Deursen holds a Master's degree in (Neuro) Psychology from the University of Groningen.