Brenda Becerra

Brenda Becerra is a skilled digital marketing professional with extensive experience in campaign planning, implementation, and optimization across various platforms. Currently serving as a Digital Planner at Vale Network, Brenda focuses on media planning for digital campaigns associated with El Palacio de Hierro, collaborating on media strategies and conducting post-buy analyses. Previous roles include Senior Trader, where Brenda implemented and optimized paid media campaigns and generated performance reports, and Account Coordinator at Agavis, managing advertising efforts for Sam's Club across multiple platforms. Additional experience includes positions at dentsu international as an Ad Ops Analyst and at Mindshare as an Account Executive, where Brenda worked on programmatic campaigns and advertising guidelines for several brands. Brenda holds a Bachelor's degree in Commercial Relations from Instituto Politécnico Nacional.