José Carlos Horteales Ruiz

José Carlos Horteales Ruiz has extensive experience in digital marketing and programmatic advertising. Currently serving as a Trader at Vale Network since February 2024, José's previous roles include Senior Account Supervisor at GroupM, where responsibilities included overseeing Nike's digital strategy. Earlier positions include AdOps/Traffic Manager for LATAM at US Media Consulting, Ad Ops & Programmatic Manager at Televisa, and Head of Programmatic, Display, and Video at Digital Drive. José has a strong background in managing digital campaign implementations, optimizing performance using various analytics tools, and generating revenue through programmatic sales. José obtained a degree in Informatics from Universidad La Salle, A.C.