Frida Norrbom Sams

Frida Norrbom Sams is an accomplished business leader with extensive experience in executive roles and board memberships across various industries. Currently serving as President and CEO of Hydroscand Group, an international family-owned business with over 1,700 employees, Frida Norrbom Sams also holds board positions with Beijer Ref, Vallourec, and Concentric AB. Previous roles include Executive Vice President at NKT Cables Group and Husqvarna Group, and Managing Director/CEO at Sanitec Corporation, where Frida Norrbom Sams demonstrated strong leadership in business transformation, digital strategy, and operational excellence. Frida Norrbom Sams holds a Master's Degree in Business and Administration from Uppsala University and completed executive programs at MIT Sloan School of Management and INSEAD.