Saadain Lari

Saadain Lari is currently the Director & Head of Marketing at ValuStrat. Prior to this, they worked as an account director at Adcom Leo Burnett, where they were responsible for key accounts including OLX, Alibaba Mobile Business Division, Engro Foods, Engro Eximp Agri Products, Soneri Bank, P&G, British Council, and Mezan Oil.

Some of Saadain's key achievements include winning four Pakistan Advertisers Society (PAS) awards for desserts, dairy, finance and consumer staples categories, growing portfolio revenue by double digits, winning the creative business of Gul Ahmed (largest textile brand of Pakistan), and leading two successful marketing campaigns for Omore (frozen desserts brand).

Prior to working at Adcom Leo Burnett, Saadain was a Senior Account Manager at Ogilvy and an Account Manager at Grey Group.

Saadain has a BBA in marketing from Shaheed Zulfikar Ali Bhutto Institute of Science and Technology. Saadain also has certification from Adcom Leo Burnett in HumanKind, Ogilvy in Every Day Good Service and We Sell or Else, British American Tobacco in BAT Shopper Marketing Trainings, Ogilvy in White Belt Training - Digital Dojo, and Grey Group in Brand Strategy.

Some of their coworkers include Mehreen Bashir Nawaz - Head of Human Resources & Administration, Khurram Merchant - Managing Director, Advisory, and Robin Jones - Director, Capital Chartered (UK subsidiary). Saadain Lari reports to Shahid Kazi, Group Chief Executive Officer.