Rachel Caldwell

Rachel Caldwell is a seasoned creative professional with extensive experience in branding and design, currently serving as Creative Director in the Corporate Division at Vanguard since November 1997. In this role, Rachel Caldwell oversees the creative strategy and visual architecture for the Vanguard brand, managing the development of various visual assets. Previous positions at Vanguard include Head of Global Brand Management and Head of Design, where Rachel Caldwell established brand positioning and led innovative marketing strategies across various channels. Rachel Caldwell also has experience as an Adjunct Professor at West Chester University of Pennsylvania, teaching graphic design courses, and held roles as Senior Art Director at DH2 Design Communications and Art Director at Didona Design Associates. Educational qualifications include a Bachelor's degree in Graphic Design & Advertising from Kutztown University and Executive Training in Design Thinking from Stanford University.