Alex de Bold

Alex de Bold is an accomplished entrepreneur and digital marketing strategist with extensive experience in building and leading innovative companies. Currently, as Co-Founder of VARAi, Alex focuses on developing an omni-channel commerce platform for the eyewear industry, integrating augmented reality and artificial intelligence to enhance consumer experiences. Prior to VARAi, Alex founded Answerable, a fast-response Q&A platform, and co-founded ChickAdvisor, a leading user-generated content site for product reviews. With a background as VP of Social Media and Digital Marketing at MSLGROUP and diverse roles in luxury travel, business development, and e-commerce, Alex has a proven track record of driving digital transformation and creating impactful consumer engagement strategies. Alex holds a Bachelor of Social Science from the University of Ottawa, specializing in Political Science and Public Policy and Management.