Sarah van Caster

Sarah Van Caster is an experienced marketing executive currently serving as Vice President of Product Marketing at Varicent, where the focus is on empowering revenue leaders through innovative SaaS solutions. Previously, Sarah held various roles at Anaplan, including Vice President of Growth Product Marketing and Director of Product Marketing, Sales Solutions, where marketing strategies aligned with revenue objectives were developed. Sarah's professional journey includes a role as Senior Product Marketing Manager at Apttus, where new solutions were launched to enhance the quote-to-cash portfolio, and as a Cloud Solutions Consultant at Oracle, contributing significantly to new business acquisition. With an MBA in Operations and Technology Management from the University of Wisconsin-Madison and a BSBA from Drake University, Sarah has built a strong foundation in product marketing across several leading organizations.