Ariadna Martinescu

Ariadna Martinescu is a seasoned marketing automation specialist with extensive experience in managing multi-channel conversion and retention campaigns across various industries, particularly in the financial sector. Currently serving as a Senior Marketing Automation Specialist at Veeam Software since March 2022, Ariadna previously held positions including Marketing Automation Specialist at YouGov and CLICKLOGIQ, where responsibilities included planning customer journeys and optimizing campaign performance. Prior experience includes two years at CyberGhost VPN, focusing on email campaign management and performance analysis, and an eight-year tenure at 2Checkout (now Verifone), where campaign planning and execution were key duties. Beginning a career in customer service and project management roles, Ariadna holds a degree from the Academy of Economic Studies, Bucharest.