Giuseppe Franco

Giuseppe Franco is an experienced sales professional with over 40 years in the industry. Currently serving as Area Sales Manager off trade at Velier since December 2016, Giuseppe focuses on commercial policy development and sales strategy for national and peripheral clients in Central Northern Italy. Prior roles include Sales Area Manager at Bottega S.p.A. and Sales Manager Off Trade at Fratelli Branca Distillerie, where responsibilities encompassed managing commercial policies and client contracts. Giuseppe's career also features significant experience as District Manager and Key Account within the GDO sector, dating back to early roles as a commercial agent from 1983 to 1996. Giuseppe holds a diploma from Istituto Tecnico Industriale Statale - F. Viola, completed in 1983.