Heather Smith

Heather Smith is currently the COO at Velocitii. Heather has previously held the position of Vice President of Transformation and Customer Experience at Essilor from May 2018 to August 2020. In this role, they were responsible for large scale, highly complex project leadership and change management tied to overall strategic and operational initiatives and business strategy. This included leading the creation and execution of a 2-3 year Operations Roadmap that resulted in a transformed Lab Operations Network and Customer Experience organization. Heather also assumed direct operational responsibility for the Customer Experience organization comprised of 700+ Customer Service employees supporting 120+ labs.

In their role at Velocitii, Heather Smith is responsible for leading the company's transformation efforts to create a customer service and order entry function that is viewed as a competitive differentiator in the marketplace. Heather is also responsible for establishing and leading a transformation office encompassing Lab Operations, Supply Chain and Customer Service.

Heather Smith has a BS in Business Management from North Carolina State University. Heather has also completed executive development programs at The Wharton School, University of Virginia Darden School of Business, and Northwestern University - Kellogg School of Management. Heather is also Lean Six Sigma Green Belt Certified.