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Bastien de Marcillac

Directeur at VELOTOUR

Bastien de Marcillac serves as Directeur at VELOTOUR since January 2012, overseeing unique bicycle events across various cities in France, attracting approximately 5,000 participants per location. In addition, Bastien holds the position of Président at Pop In Events since May 2021, specializing in innovative experiential events aimed at transforming the city-break experience in France and Europe. Bastien also serves as a conseiller du président at Dijon FCO (DFCO) and as Gérant at EVENT ETCETERA, a firm focused on organizing public sports and leisure events, including Vélotour and Pop In the City. Previous roles include jeune dirigeant at Paris FC, responsible for commercial, marketing, and communication strategies, and chargé du marketing opérationnel at Equalia, overseeing sports and leisure facility management. Bastien began a career in event communication as an assistant at IMG, managing logistics for significant events. Educational qualifications include a Master's degree in Marketing du Produit from IAE Orléans and a Licence in Management of Sports from Université de Bordeaux.

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