Alex C. Hoff

Alex C. Hoff has extensive experience in product management and marketing, currently serving as the Chief Product Evangelist and Chief Product Officer at Vendavo since April 2008, where previous titles included SVP Product Management and VP Business Consulting - North America. Hoff's career spans roles in pricing consultation at EDS and various marketing leadership positions at RadioShack, including Director of Marketing. Early career experience includes marketing management at BNSF Railway and an MBA internship. Hoff holds an MBA with a concentration in Marketing and a Bachelor of Science in Psychology, both from Texas Christian University.