Fredric Laurentine

VP Customer Experience and Digitization at Veoci

Fredric Laurentine has a diverse work experience spanning multiple industries and roles. Fredric is currently working at Veoci as the VP of Customer Experience and Digitization. In this role, they are responsible for overseeing customer experience and driving digital transformation initiatives.

Prior to their current role, Fredric worked at KCGI as a Professor, where they taught a course on Practical Cloud Computing to IT graduate students. Fredric delivered classes virtually to a global student body.

Fredric also worked at Sequoia Consulting Group, where they held multiple roles. As the Chief of Staff Technology & Growth, they created and led Sequoia's first PMO team and implemented a project roll-out framework. Fredric also served as the Director of Business Applications and Sales Operations, where they supported sales leaders in utilizing Salesforce and oversaw the migration of sales and recruiting activity tracking to Salesforce.

At Marketo, Fredric held various positions including Director of IT - Business Applications, Senior Manager of Business Applications, Principal IT Business Analyst, and Senior IT Business Analyst. In these roles, they led teams responsible for developing and managing various systems, supported business operations, and implemented process improvements.

Before Marketo, Fredric worked at Veoci as the VP of Sales and Marketing, where they designed and executed marketing strategies for a SaaS start-up. Fredric also worked at Logitech as a Senior Manager of Sales & Marketing Practices, where they led global efforts to develop processes and systems for trade promotion and pricing.

Earlier in their career, Fredric worked at Rainmaker Systems in roles such as Director of Solutions Delivery, Director of Professional Services, and Director of Business Process Architecture. In these roles, they led teams in developing and implementing lead generation applications, managed projects for Fortune 500 clients, and developed repeatable business processes.

Overall, Fredric has a strong background in customer experience, digital transformation, sales, marketing, and business applications. Their expertise spans various industries and they have experience leading teams and implementing process improvements.

Fredric Laurentine attended Brown University and earned a Bachelor of Arts (BA) degree in Organizational Behavior. Fredric then went on to study at Harvard Business School where they completed a Master of Business Administration (MBA) degree. The specific field of study for their MBA is not provided.

Links

Previous companies

RainMaker logo
Logitech logo