Erin O’Brien

Since 2008, Erin’s expertise in sales strategy and her extensive product knowledge has been invaluable to Verafin’s high-performance Sales and Marketing teams. In her leadership roles as Director of Sales, Director of Marketing, and VP of Marketing, Erin made significant gains in key business metrics by focusing on customer-centric messaging and guiding Verafin’s communication strategy and product positioning across all branded channels. As VP of Enterprise Sales, Erin leads the team with tactical direction targeting emerging and strategic markets.