Mel Smith

Director Of Marketing At Aquatic Informatics at Veralto

Mel Smith has extensive work experience in marketing and strategic growth. From 2018 to the present, Mel has been the Director of Marketing at Aquatic Informatics, where they develop strategies for long-term growth and collaborate with various teams to achieve market share gain. Prior to this role, Mel worked as a Senior Manager of Global Marketing & Strategic Growth at Veralto from 2021 to 2023. From 2019 to 2021, Mel served as the Global Marketing Manager at McCrometer, responsible for developing growth strategies and executing marketing programs. They also held the position of Marketing Campaign Manager at McCrometer from 2018 to 2019, where they managed marketing campaigns and lead generation initiatives. Before joining Veralto, Mel worked as an Associate Director at Vanguard University from 2013 to 2017 and as a Senior Marketing Executive at AMN Healthcare from 2010 to 2013. They also had a role as a Product Lead at CEB, now Gartner, from 2009 to 2010. Overall, Mel has a strong background in marketing, project management, and digital marketing.

Mel Smith pursued a Bachelor's degree in Economics from California State University, Fresno from 2001 to 2005. Currently, they are pursuing a Doctor of Education (EdD) with a focus on Organizational Leadership at Northeastern University, a program started in 2017 and expected to be completed in 2022. In 2018, Mel also attended Harvard Business School for a short-term program in Business Analytics.

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