Sara Herdman

Sara is Vice President of Product Marketing at Verato. She has 20+ years of experience in healthcare, much of it spent bringing to market SaaS technologies that serve healthcare provider organizations, payers, HIEs, and the public sector. Sara’s passion for leveraging technology to drive meaningful change in the healthcare industry brought her to Verato, where she recently helped launch the industry’s first hMDM solution—master data management reimagined for healthcare organizations across the care continuum, to power better care and elevate experiences. Prior to Verato, Sara worked at Optum and The Advisory Board Company.