Alessandra Pecoraro

Alessandra Pecoraro is a highly experienced marketing professional with a diverse work history. Alessandra has held roles at multiple companies, including Vericast, where they currently serve as the Director of Paid Media. In this role, Alessandra leads Vericast's paid media efforts, collaborating with product teams and overseeing the execution of paid media strategies. Previously, they worked as a Senior Manager of Performance Marketing, where they managed social digital advertising and developed reporting templates and dashboards. Before joining Vericast, Alessandra gained experience as a Digital Marketing Facilitator at Hyper Island Brasil and as a Paid Media Manager and Senior Account Manager at Brado. Alessandra also worked as a Digital Marketing Manager at MVC Agency and as a Researcher at The Listening Agency. Earlier in their career, Alessandra held roles at FSB Digital, Catho Online, and VAGAS Tecnologia, where they honed their skills in marketing, content creation, and event organization.

Alessandra Pecoraro has a diverse education history. Alessandra attended UC Irvine in 2015, where they studied Project Management and Marketing. Alessandra then pursued their Master of Business Administration (M.B.A.) from ESPM Escola Superior de Propaganda e Marketing from 2013 to 2014, specializing in Gestão de Mercados. In 2011, they obtained a specialization in Comunicação em Mídias Sociais from FAAP - Fundação Armando Alvares Penteado. Prior to that, they completed their Bachelor's degree in Jornalismo from Universidade Presbiteriana Mackenzie in 2008. Alessandra started their academic journey at Colégio Santo Antonio de Lisboa from 1996 to 2006. Besides their formal education, they have also obtained certifications in Google Ads - Measurement, Google Ads Display, Google Ads Search, and Linkedin Marketing Fundamentals. Additionally, they completed the Tiktok Ads Academy in 2022.