Betsy Lentz

Betsy Lentz is an experienced marketing professional with a strong background in customer experience and digital strategy. Currently serving as a Senior Marketing Manager at Verizon since December 2015, Betsy has successfully developed end-to-end digital journeys for the Verizon Business Group, leading a team to enhance digital engagement and simplify customer experiences. Prior to this role, Betsy directed lifecycle marketing campaigns for Verizon Fios, focusing on strategic execution to achieve revenue and churn goals. Betsy's career began at AT&T, where leadership abilities were demonstrated by managing a team to launch DSL services across 26 states. Furthermore, Betsy served as the Assistant Vice President of Marketing at Affinity Federal Credit Union, overseeing a four-person team. Betsy holds a B.A. in Psychology from the University of Pennsylvania.